Zen Pets
AI Mental Health App | 2024 | Client: Liftyz & Design Buddies
Design an innovative AI-powered mental health app MVP (Minimum viable product) for the US market with an integrated AI Therapist, offering personalized support and education for a diverse user demographic.
Problem
Mental health is a concerning issue for most folks in the United States
Thus we were given the challenge to design an innovative AI-powered mental health app MVP (Minimum viable product) for the US market with an integrated AI Therapist, offering personalized support and education for a diverse user demographic. It would need to encourage regular mental health self-checks and exercises to enhance well-being. We would also need to develop a monetization strategy in line with the app's appeal in the United States.
Solution
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Ai Pet Therapists
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Build your own therapist look- Personalized.
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Talk or Chat with your therapist.
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Finalized Therapy session: Treat your therapist and get personalized recommendations
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Gamification:
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Finish a therapy session treat your therapist
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Accomplish goals/daily check and get “money”/ treats to buy toys/outfits/maybe feed pet
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Customized notification so that the user comes back.
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Your Pet pops up instead of logo
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Your Pet’s could sleep/hibernate if you didn’t give them food (AKA having a therapy session/ treat yourself with your daily/weekly exercise)
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Programs Used
Discover
Goals
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Integrated AI Therapist, offering personalized support and education for a diverse user demographic.
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Encourage regular mental health self-checks and exercises to enhance well-being
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The design should encourage consistent use and habit-building.
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Develop a monetization strategy in line with the app's appeal in the United States.
Ideation
My team and I used Figjam to come up with ideas for the challenge
Proto-personas
My team created 2 proto-personas. We had to create proto-personas as we didn't have enough time in the 48 hours to compile enough research to create a persona from actual data. Below we have our first proto-persona Emily Jones, a 28-year-old female, and Alex, a 40-year-old male.
Competitive Analysis
My team compared 5 different mental health apps: Finch, Happify, Wysa, Stoic, and My Possible Self. We saw which aspects we liked from each app and included them in our ideation board and wireframing.
Survey
My team conducted 2 poll surveys on Instagram to see how folks may feel either talking or texting to an AI bot
Pricing Model
Define
User Flows
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We had 4 User Flows
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First Time Users​
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Therapy Session
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Gamification
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Daily Tasks/Goals
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Wireframes
Below are my team's wireframes in which we were able to finish in 4 hours.
Develop
Accessibility
Branding
Below is our color scheme, typography, logo, and buttons. We chose to have neutral-toned blues, greens, and grays to not overwhelm the user and make them accessible. For the typography, our team decided to choose Quicksand as our typeface for headings and Lato as our secondary typeface. We decided to make a cal that appears at ease as our logo, however, once the user creates their own pet therapist, when they receive notifications, it will be that of their own pet therapist.
Next Steps
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Create a community where you can grow your support group with other user's
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Create user interactions with their pet; Petting, feeding, etc.
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Option for users to enter their insurance
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Expand on subscription package and add 3 tiers
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Adding more animal breeds for users to connect with
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Adding exercises for users to feel more engaged
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Creating an accomplishment system through badges.
